Mission Control

VERVE Fitness - US Market Intelligence

Connected

Competitor Intelligence

Rogue Fitness

Columbus, Ohio • Est. 2006

32%

Market Share

Revenue

$850M+ (est.)

Employees

1,200+

Focus

Both

Premium home and commercial strength equipment. CrossFit and functional fitness market leader.

Strengths

+ Massive brand recognition in CrossFit community
+ Vertical integration (manufacturing in USA)
+ Strong affiliate program
+ Content marketing dominance (YouTube, blog)
+ Wide product range from entry to pro

Weaknesses

- Higher price point limits entry market
- Limited cardio equipment
- Complex website navigation
- Long lead times on popular items

Key Products & Pricing

Product	Category	USD	AUD
Rogue RM-6 Monster Rack	Power Rack	$2,995	$4,650
Ohio Bar	Barbell	$345	$535
Echo Bike	Cardio	$845	$1,310
Rogue Dumbbells (5-100lb set)	Dumbbells	$8,950	$13,875

Eleiko

Halmstad, Sweden • Est. 1927

Market Share

Revenue

$180M (est.)

Employees

300+

Focus

Commercial

Elite Olympic weightlifting and strength equipment. Premium pricing, competition-grade quality.

Strengths

+ IWF and IPF certified equipment
+ Unmatched brand prestige in weightlifting
+ Exceptional build quality
+ Strong international presence
+ Education and certification programs

Weaknesses

- Very high price point
- Limited cardio/equipment variety
- Long lead times
- Niche market focus

Key Products & Pricing

Product	Category	USD	AUD
Eleiko IPF Power Rack	Power Rack	$4,895	$7,585
Eleiko IWF Weightlifting Bar	Barbell	$1,045	$1,620
XF Dumbbells	Dumbbells	$120	$186
Prestera Rack System	Storage	$2,495	$3,870

Technogym

Cesena, Italy • Est. 1983

18%

Market Share

Revenue

$850M (public)

Employees

2,000+

Focus

Both

Luxury commercial and home fitness. Design-focused, connected ecosystem, premium health clubs.

Strengths

+ Exceptional design and aesthetics
+ Integrated digital ecosystem (Mywellness)
+ Strong hospitality sector presence
+ Premium brand positioning
+ Financing/leasing options

Weaknesses

- Expensive - limits market penetration
- Complex service requirements
- Limited strength training focus
- High maintenance costs

Key Products & Pricing

Product	Category	USD	AUD
Technogym Bench	Bench	$2,190	$3,400
Skillrow	Cardio	$4,290	$6,655
Power Personal	Rack	$8,990	$13,940
Dumbbells Set (5-25kg)	Dumbbells	$3,240	$5,025